Saúl “Canelo” Álvarez has transcended boxing to become a global sports icon and one of the wealthiest athletes of his era.
As of 2025, Canelo’s estimated net worth ranges between $250 million and $300 million, firmly placing him among the highest earners in combat sports history.
His immense wealth stems from record-breaking fight purses, lucrative endorsement deals, and an expanding empire of entrepreneurial ventures that extend far beyond the boxing ring.
Record-Breaking Fight Purses And Career Earnings
Canelo’s financial journey skyrocketed after his 2013 showdown with Floyd Mayweather—a pivotal moment that catapulted him into the global spotlight.
Following that, he secured an extraordinary 11-fight deal with DAZN worth $365 million, which, at the time, stood as the most lucrative contract in sports history.
Although legal complications eventually cut the partnership short, Canelo continued to command eight-figure purses for nearly every bout thereafter.
His 2023 clash with Jermell Charlo, which saw him defend his undisputed titles, reportedly brought in over $35 million.
By early 2025, Álvarez signed a four-fight mega-contract with Saudi Arabian promoters valued between $400 million and $500 million, reaffirming his status as one of the world’s top-paid athletes.
Over the span of his illustrious career, Canelo has earned well over $600 million in fight purses alone, making him one of the most financially successful boxers in history—on par with legends like Floyd Mayweather and Manny Pacquiao.
Lucrative Sponsorships And Global Endorsements
Outside the ropes, Canelo’s brand power continues to soar. He reportedly earns between $10 million and $15 million annually from sponsorships and endorsement partnerships.
His portfolio includes major deals with Under Armour, Hennessy, Tecate, Everlast, and Corona, reflecting his appeal to both mainstream and sports-oriented audiences.
Canelo’s influence also extends into the world of luxury and fashion, with collaborations involving Dolce & Gabbana and Roger Dubuis, the prestigious Swiss watchmaker.
These alliances not only enhance his image as a sophisticated global athlete but also underscore his dominance as a cross-market brand ambassador throughout Mexico, the United States, and Europe.
Expanding Business Empire And Entrepreneurial Success
Beyond boxing, Canelo Álvarez has proven himself an astute businessman with an ever-growing portfolio of ventures.
His Canelo Energy gas station chain has rapidly expanded across Mexico, serving as one of his most profitable investments.
Additionally, he owns Upper, a chain of convenience stores, and El Pastor del Rica, a taco restaurant brand that has successfully entered the U.S. market.
Canelo also operates his own promotional company, Canelo Promotions, giving him direct control over fight negotiations and event management.
In addition, he launched a fitness and lifestyle app called “I CAN”, designed to inspire fans and aspiring athletes worldwide.
These ventures collectively generate millions in annual revenue, showcasing Álvarez’s vision of building a lasting business legacy that extends well beyond his active fighting years.
Luxury Real Estate Portfolio And Lavish Lifestyle
Canelo’s fortune is mirrored in his impressive real estate holdings and refined lifestyle.
He owns multiple high-value properties in Guadalajara, his hometown, as well as in Southern California, where he often trains and resides.
His taste for luxury extends to his automobile collection, which is estimated to be worth over $10 million and includes elite models from Bugatti, Ferrari, Rolls-Royce, and Lamborghini.
Despite his penchant for luxury, Álvarez remains financially disciplined. He is deeply involved in managing his businesses, ensuring smart investments and sustainable growth.
This calculated approach has allowed him to preserve and expand his wealth while maintaining a public image of humility and dedication to excellence.
FAQ
How Much Money Has Canelo Earned From Boxing?
Canelo has earned over $600 million in career fight purses, including major paydays from fights with Floyd Mayweather, Gennady Golovkin, and Jermell Charlo.
Is Canelo Álvarez The Richest Boxer In The World?
While Floyd Mayweather remains the wealthiest boxer in history, Canelo Álvarez is close behind and continues to grow his fortune through new contracts and business ventures.